Everyone is photogenic. It;s just some people haven't had the right photograph taken yet.
Apparently relaxed studio pictures of you or your children lying on the floor against a white background in the currently fashionable format can look great - and of course, we can shoot them.
But personally, I'd much rather take authentically informal photographs of you and your family walking in the woods, paddling in the sea or at home in your own environment.
That way the images I get will be of the real you and your genuine character and not of a profile that's been designed for you.